Attract More Customers With Advertising And Product Photography That Grabs Attention

If your company has products to sell, it is vital that you get your advertising and product photography absolutely right. The major purpose of advertising is to arouse the consumer’s desire to own any given product. Advertising photography is used to stimulate these desires to result in an actual purchase. Product photography can be less alluring but still needs to make the item look good.

The photography of your products could be what your potential customer sees first, either on your website or in a catalogue or brochure. It is therefore very important to have quality shots of your items. Poorly lit or out-of-focus advertising photography will not help sell your products. For website sales particularly, customers prefer to see what they are buying or enquiring about, so make sure that your advertising and product photography makes the most of your product to ensure your sale.

To find out how to get the most from your company’s advertising and product photography, call us now on 0117 929 9150 or send us an email.

Invest in professional advertising and product photography for the best results
It is always advisable to get pictures done by a professional photographer with proper studio lights and cameras. A professional will also have technical knowledge and experience of what will work best for you and your product photography. For example if you are selling clothes, you may want a location shoot. But if you are selling power tools, a studio shoot would probably work best. Similarly, the demands of different media vary – photography for the web has its own rules.

At Deckchair we have an in-house advertising and product photographer and studio facilities. We will use our experience and creative expertise to produce stunning advertising and product photography for your catalogues, brochures, mailers, PR, exhibition graphics or website. We can do straight pack shots or take a more creative route. Our photographer will work closely with the creative director to ensure that the overall design is powerful and captures the very essence of your business. We also have many connections with local PR, press and fashion photographers with whom we work closely on projects.

A Closer Look At The 8 Megapixel Digital Camera On The New Apple Iphone 4s

The iPhone 4S has already proven to be the most successful product launch to date for Apple. This is thanks to impressive features like its 8 megapixel camera, Siri voice recognition app, high resolution retina display and dual-core processor.

One of the most talked about features of this handset is the 8 megapixels camera, which offers some 3 million more pixels than the iPhone 4. I this article I will focus on how the iPhone 4S performs as a camera phone.

As mentioned, the iPhone 4S has an 8 megapixel camera. With 3 million more pixels than the iPhone 4, it offers greatly improved image quality. But the increase in pixels is not the only improvement made to this camera. Video can now be captured in 1080p quality (at 30 frames per second), which is double the 720p which can be captured on the iPhone 4. The built in gyro sensor works behind the scenes to offer a video stabilisation feature, meaning videos appear smoother. Many features remain the same; autofocus, LED flash touch focus and geo tagging are all included.

The iPhone 4S also has a front facing VGA camera. This can be used for self portrait photos and video, as well as video calls. These can be carried out over Wi-Fi networks with other iPhone 4S and iPhone 4 users thanks to the FaceTime application.

The camera on the iPhone 4S greatly benefits from the dual-core 1 GHz Apple A5 processor. The camera interface responds almost instantly. From the time of opening the camera app, the first photo can be captured within 1.5 seconds, with additional photo every 0.5 seconds. This is faster than most competing handsets like the Samsung Galaxy S2 and HTC Sensation.

The hardware of the camera has been improved also. There are now 5 lenses within the camera, meaning that images appear sharper, and the aperture has been widened, to allow more light to be captured within each pixel. The resulting images have to be seen to be believed, and thanks to the levels of technology incorporated within the camera, the iPhone 4S makes an ideal replacement for a standalone digital camera.

There is of course a lot to like about the iPhone 4S but the camera is arguably one of the most important aspects, as this is one of the main influences when choosing a new smartphone. It has no doubt been a large part of the appeal for many, and contributed to the popularity of this device.

Top 6 Types Of Photography In Surrey

A photograph is a memorable part of our life. With help of photograph we can remember your past. Photograph captured moment, smiles are treasured; sparkles in the eyes are beloved and memories are cherished. A photograph is definitely worth a thousand of words and it has the power to convey a whole new meaning of a particular situation or incident. There are many types of photography available in surrey, which is related a specific area or function.

Types of photography:

1.Glamour and Fashion Photography: This type of photography is one of the lucrative photography. In the fashion world photographs are one of the most effective ways of communication. In fashion world Photography is used to bring attention to the clothes and accessories. Glamour photography normally includes models and it is well-known in men’s magazine and advertising since it focuses mainly on the model.

2.Wedding photography: Wedding photography is an activity, which is related to wedding. It includes photographs of couple before marriage as well as coverage of wedding and reception. It can be one of the most enjoyable and lucrative professions, but can also be most stressful and demanding.

3.Nature Photography: it is one of the most popular photography. There are limitless world’s natural beauty like breathtaking sunsets and waterfalls to fascinating volcanoes and mountains. Nature photography includes various other type of photography. These are landscape photography, wildlife photography, underwater photography, seascape photography and cloudscape photography.

4.Advertising Photography: this photography mainly used to sell a product. It is all about the product. They used the best way to highlight the product. It is only one of the many disciplines of professional photography. In small markets this type of photography is done by commercial photographers. It is not a discipline for the novice.

5.Fine Art Photography: It also known as art photography. It would require you to apply more thoughts and visualization skills to create a work of art. This type of photography is not always meant for commercial purpose, but today, we can see this photography being used for promotional purposes as well.

6. Photojournalism: a photograph of this type of photography is all about telling a story about a particular event or incident. This type of photography is mostly used by publications to represent the latest news. It divided into the several parts. Documentary photography, Street Photography, Celebrity Photography and Sports Photography all these are the parts of photojournalism.

Stock Photography – A Viable Option

With the present economic climate and its detrimental economic effects spreading to each and every possible corner in the world; many people have lost faith in the pre existing system that governed the way in which business activities were carried out. So its not a surprise that many people are looking for new jobs and most of all jobs that are more self reliant in nature. This phenomenon or mode of thinking is quite justified because in the pre recession years people were more dependent on giant multi-national corporations for their jobs. However, the sad fact is that it was the unscrupulous business practices of these same corporations that brought about the present recession and large scale unemployment. Then again every environment, no matter how extreme the conditions are; provides its set of opportunities. In many ways the stock photography industry is one such industry or sector that holds tremendous promise.

The potential offered by the stock photography industry is pretty obvious as there still is a lot of demand to buy stock images in spite of the economic downturn. Then again just like the pre recession period the hunt is still going on for the best stock photography agency. Now one may wonder why the stock photography sites have managed to proliferate during such trying times. Then again when one considers the fact that with so many free images being available on the internet how is it possible for individuals to buy images? In fact its quiet surprising to many that there is even the slightest amount of demand to justify the need to by images.

The growth of the stock photography industry during these periods of economic downturn can perhaps be described as – one of the direct consequences of the recession that shows us the right way forward. To simply put it – stock photography sites are the new advertising alternative and most importantly they use the medium that shows the maximum potential i.e. the internet. After the economic downturn companies had to cut down their costs and still maintain their competitiveness, what more the internet was the most obvious choice. Correspondingly for advertising effectiveness stock photography sites are the best source, period! Then again in the stock photography industry the emphasis is now on producing images that are unique, exclusive and of the highest quality. And without doubt these are the requirements that would categorize the best stock photography agency.

Mobile Phone Cameras – Can They Compete With Conventional Cameras

Cell phone cameras have come a long way from being 0.3 mega pixel to 5 mega pixel professional cameras. Mobile phone cameras are more and more similar to conventional consumer digital still cameras. Auto focus and zoom functions have already been introduced into a phone. Mobile phone cameras are improving all the time, but their frame rate – the number of still pictures they take per second to create the illusion of movement – is slower than that of a conventional movie camera.

Therefore, if you attempt a quick pan, particularly of a moving object, the image may well look blurred and jerky. Cell phone cameras are probably the most common form of cameras out in the market these days and are becoming more and more popular everyday. People like them because of their convenience, no more do we have to carry a bulky camera with ourselves every where we go as we have cameras in our cell phones.

Mobile phone cameras are meant to be used with the phone orientated vertically (in the orientation where it is used while using it as a phone).Mobile phone cameras are often able to capture footage in situations where conventional film equipment and news teams do not have access. Advocates can send such material to national and international news channels for broadcast. Mobile phone cameras will probably soon swallow up cheap digital cameras completely.

Mobile phone cameras are getting better and better with more mega pixels being added to camera phone and currently we have up to 8MP camera phones. But still the quality of camera phone photos is not up to the standard of normal Digital cameras. Mobile phone cameras still have a long way to go before they can compete with large digital camera companies such as cannon and Sony cyber shot.

More advanced camera phones today come with an accelerometer which is device that will know when you are holding the phone vertically and when you are holding the phone horizontally. Conveniently, the display automatically switches from landscape to portrait mode depending on how you hold the phone. Cell phone cameras may have improved a lot but majority of these cameras still have very poor result when taken during the night time. The picture appears blurry and fuzzy even with the flash/torch on.

Photographs taken by mobile phone cameras of resolution lower than one mega pixel are often of much lower quality compared even to simplest point-and-shoot cameras. Such images are sufficient for humans.

In all mobile phone cameras have provided great convenience to us and are a welcome addition to our cell phones. I am sure that pretty soon mobile phone cameras will be better than conventional digital cameras.

Important Factors To Consider While Choosing Wedding Photography

When you are in need of wedding photography or need to find a wedding photographer in Sydney, this article will help decide on selecting the perfect photographer. For those grooms and brides that have family and friends obligation to selecting out of loyalty for support, however, for those who will have you surf the internet, speak to other people looking references, read out points below and keep it mind that what to look for while select a wedding photography company or individual wedding photographer:

1) Service – The most important thing to look while dealing with a company is to see what sort of service they give you before you are willing to go with them and give your hard earned money to them. If you see that they are treating you with respect and make you feel very comfortable then the changes of offering you even greater service one you have paid them are very good, look out for that.

2) Professionalism – This is another important factor that once you have or are about to make a decision to go with a Sydney wedding company. Good questions to ask are how the company part with a good thing.

3) Price – While selecting a wedding photographer in Sydney, always consider to see if the packages they have given on their website or their brochures are equivalent to the brides and grooms budget. Though, if the packages are priced more than what you are able to spend then consult with your wedding photographer about your budget.

4) Free Consultation – Ensure that wedding photographer in Sydney provides you free consultation. There are some companies which dont provide free consultation because of the information provided on a companys website so dont settle for less charge than a free consultation.

There are lots of factors that go into determining a deciding factor while selecting a wedding photographer. The last important thing that you must consider is to do little homework and research entire possible options for lots of wedding photography firms. From hundreds of options, it is in your hand to select the right one.

Wedding expression is an experienced and professional Sydney wedding photographer that aspires to capturing the moment and expression of your wedding day and providing you both with beautiful wedding photography images and wedding albums.

Choosing The Best Dslr Camera A Few Handy Tips

User Friendly Models

A DSLR can be quite complicated a model due to its upgraded and delicate technology. Unless you are hardcore image professionals you should go for a simpler and user friendly model. The simpler models come with limited customization features, which may not be the right choice for professionals but they are perfectly fine for the beginners. Depending on the expertise level as well as depending on its intricacy of use you must select a DSLR model for your use. Unless all its features are used, purchasing a higher version of DSLR camera is an extravagant purchase only.

Weight

Before picking up the best DSLR model for you consider its weight. Too heavy models are difficult to carry and their handling can be a bit tricky especially for snapping. The best solution is to go for a lightweight DSLR version with compact features under its sleek size.

Lens

It is the most intricate part of buying the best DSLR camera for you. Different brands use different types of lenses which have different advantages and disadvantages too. Incase you are not experienced enough on the lens you must ask an expert at least to have some information on it.

Camera With Guide Mode

Guide modes are manuals which support its users to learn its operation and features. As DSLR models are quite intricate in their features, if you get a guide mode /quality manual with the model it is an extra advantage for the beginners. Also check if the DSLR model is covered by warranty facility at least for 6 months to one year.

These days plenty of models are available in the DSLR category from different blue chip brands. Each of these models claims to be the best in their category. However those are concerned with purchasing a quality DSLR camera model at an affordable price range should try for Panasonic DSLR range. These compact camera models are available in different shapes and size and with attractive and handy features. These DSLR models are covered with 3-year warranty and are backed by Panasonic customer care support. The combo of great features and affordability has made Panasonic cameras one of the best DSLR camera models in its category.